“The new iDrive system epitomizes the concept of a software-defined vehicle” At AEK 2025, Stephan Durach presented BMW’s Panoramic iDrive. In this interview, he explains how shy-tech controls, head-up projection, and a customizable interface redefine human-machine interaction in the software-defined cockpit. Benjamin Müller
These are the data architectures BMW and Kuka rely on The use of GenAI accelerates the availability of information. However, it also requires a different data quality and availability. Only in this way can AI knowledge systems be created on one's own data that do not hallucinate. Daniela Hoffmann
3 Questions for… Steve Basra, Director, Global Head of Automotive, Google Cloud As one of the most influential companies shaping the digital world, Google plays a key role in driving technological innovation across industries — including the automotive sector. Steve Basra, Director and Global Head of Automotive at Google Cloud, is a real expert in this field. We asked him three questions. Benjamin Müller
